Please, please read this article.

So I found out the other day that, apparently, a whole bunch of my Wheaton friends have been posting this same article on Facebook.  Interesting how the same things resonate with us. After a conversation with Ariel, I couldn’t help but add just this little bit more:

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff.

A related phenomenon is the transformation, courtesy of Facebook, of the verb “to like” from a state of mind to an action that you perform with your computer mouse, from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture’s substitute for loving.

There is so much depth, beauty, and insight packed into these three (Internet) pages of an article.  Pease go read it, and read it again - it will be well worth your time.

Notes

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